Happy Birthday, Jack.
Nobody really knows the exact date Jack Daniel was born, other than it was sometime in September. So, instead of celebrating one date, we think it’s only appropriate to celebrate Jack’s birthday the whole month.
For the first time ever, Jack Daniels was to have a Facebook presence and Arnold Prague (see News section of this blog for more on that) was proud to be a part of this historic occasion. Our initial objectives were to support the Below The Line campaign (on premise, i.e. – bars, liquor stores), build on the brand authenticity through highlighting the birthday of Jack the man and create engagement among our target audience. As a powerful addition to the set of tools that Arnold Prague develops each year, this Facebook application enabled all markets to generate a sense that Jack’s birthday is being celebrated all over the world. The application is so simple to use and has such a clear message that the initial response has been fantastic. “The Big Idea” is a simple one sign the card and join fans all over the world in wishing Jack Daniel a Happy 159th Birthday. What makes it so special is the immediacy the new technology has brought to the tradition of celebrating this very special occasion. So take a look and sign Jack’s Birthday Card.
Check it out at: http://www.facebook.com/apps/application.php?id=229301670693