AdAge Spotlights Arnold as the Modern Global Model
In a recent article, AdAge contrasted Arnold’s new vision for global presence with that of the “100-office goliaths birthed during the ad business’ Jurassic Age.” With a newly opened office in Prague, and plans to expand to Milan, Madrid and São Paulo, Arnold is strategically broadening its global scope to better meet the needs of its clients. Fran Kelly, Arnold’s CEO, describes the root of this lean expansion strategy: “At the foundation [of this effort] is growing with our clients.” In addition to Arnold, shops like Crispin, BBH, Wieden and Fallon are also supporting micro-network pushes. Arnold currently handles global duties for Volvo, Brown-Forman, Ocean Spray and Hershey.
Click here to read the AdAge article “Agency ambitions: Get global without being everywhere.”