When it’s right, it’s right
The campaign communicates the versatility of wines from the region, which comprises some 6,000 growers in the southeast of France. We stayed away from pictures of rolling hills, vines on trellises, or rambling, rustic chateaux. Rather, we focused on the visual cues showcasing the versatility of Côtes du Rhône wines.
The campaign will appear nationally in publications, including Real Simple, Food & Wine, Fortune, Wine Spectator and Wine Enthusiast. The campaign will also run print in major regional markets on the East Coast, including New York, Chicago, Boston and Washington