Time For McDonald’s Breakfast Morning Interventions
To honestly capture how McDonald’s can make your morning, the Arnold team staged and filmed live stunts with real people in real situations, where we could watch unsuspecting people’s reactions as McDonald’s improved their otherwise mundane day.
To execute, Arnold brought a college campus and a tool factory in on the joke. We planted a “guest lecturer,” who was purposely boring as hell, in a classroom at Boston University and then sprung our McDonald’s teams on the unsuspecting students. Their reactions were far from a yawn. Same gig for the Hyde Tool Factory. Check out the spots to see the reactions for yourself. We were lovin’ it.